Bissonnette (left) and Whitney (right) taste testing Pink Whitney
***
In October 2018, two former NHL players — Ryan Whitney and Paul Bissonnette — did an ad read for their insanely popular Barstool Sports hockey podcast, Spittin’ Chiclets.
The podcast’s featured sponsor, New Amsterdam Vodka, gave the pair a simple prompt: “How do you drink your vodka?”
With a completely straight face, Whitney — a professional athlete who is 6’4″ and weighs 210 lbs. — said he drinks vodka with “pink lemonade” and added that anyone with “any brains” or “any balls” or “any sort of confidence” would understand his choice.
It turns out he wasn’t wrong.
Within days of the podcast, fans were tweeting their makeshift pink lemonade and vodka concoctions.
Within months, the drink was a viral sensation.
About one year after that initial podcast ad read, New Amsterdam’s Pink Whitney was on store shelves across America. Today — after moving 15m+ bottles (gross sales of $100m+ based on our estimates) — it is the country’s fastest-growing flavored vodka brand.
The success of Spittin’ Chiclets and Pink Whitney are intertwined, with both products originating on the internet:
- Spittin’ Chiclets was launched after a single tweet
- The drink was created after a single podcast ad read blew up on social media
- The continued success of the drink is based on the massive popularity (and relatability) of the Spittin’ Chiclets hosts
To understand how all of this happened, The Hustle recently spoke with Barstool Sports CEO Erika Nardini as well as the Spittin’ Chiclets team (Whitney, Bissonnette).
“It didn’t matter what the playbook was for creating a new alcohol brand when we launched,” Nardini tells us. “We are writing the playbook.”
***
When Nardini joined Barstool Sports as its CEO in 2016, the sports, culture, and comedy digital media company had only 3 podcasts to its name.
Today, Barstool Sports is the 5th-largest podcast publisher in America, with 30+ podcasts under its brand. According to podcast data firm PodTrac, Barstool’s 7.4m unique listeners a month is even more than sports media giant ESPN.
Among its podcasts are Pardon My Take (the #1 sports podcast in America), Call Her Daddy (the #1 female-led podcast) and — particularly relevant for this article — Spittin’ Chiclets (the #1 hockey podcast in the world).
The tweet that started it all
Ryan Whitney spent 11 years in the NHL (2004-2015) as a defenseman, including notable stints with the Pittsburgh Penguins and the Anaheim Ducks.
Prior to the NHL, Whitney played hockey at Boston University, where he got his first glimpse of Barstool Sports, which was founded in 2003 in the neighboring town of Milton, Massachusetts.
After retiring in 2015, Whitney — between rounds of golf — sent out a bat signal for his media ambitions:
He @-mentioned fellow NHL player Paul Bissonnette, who Whitney had gotten to know during various league training camps over the years. Bissonnette was still playing professionally at the time, but his reply to Whitney’s tweet suggested that he wasn’t long for the league.
While Bissonnette passed up the opportunity, Brian McGonagle (AKA Rear Admiral AKA RA) — jumped into the replies: “@ryanwhitney6 a partner, eh?”
The Rear Admiral Story
Since the late 2000s, RA has been a Boston Bruins blogger for Barstool Sports.
This was a side hustle, though; his day job was as a custodian… one who just so happened to be fanatical about hockey and had attended countless marquee NHL games.
Whitney knew RA from his blogs and agreed to partner up on a podcast. Starting in October 2016, the retired NHL defenseman began recording podcast episodes in RA’s house.
After building a solid rapport over ~20 episodes, Barstool’s founder Dave Portnoy asked Whitney (who he knew from Milton) and RA to bring the podcast over to the growing digital media company.
Producer Mike Grinnell joined the pod shortly after and has been vital in growing the show’s brand, social following and YouTube channel.
As for the name Spittin’ Chiclets?
It was meant to be a placeholder, but stuck.Per RA, it’s an “old hockey phrase about losing one’s teeth” and “spittin’ also means rapping or talking and, combined with the Boston stereotype for getting in scraps, the name just really clicked.”
Bissonnette joins the show
During Spittin’ Chiclets’ first year, Bissonnette (AKA BizNasty) dropped in as a guest on occasion…relaying road stories from his still-active professional career.
When he retired from hockey in 2017, Bissonnette immediately threw himself into media.
His career choice didn’t come out of the blue. During his playing days, Bissonnette had an oversized social personality. (Today he boasts ~1.5m followers across Twitter and Instagram).
His first media venture was a self-financed docu-series called “Biz Nasty Does BC“. Produced in conjunction with filmmaker Pasha Eshghi and his manager Jeff Jacobson, the series followed Bissonnette as he travelled through the Canadian province of British Columbia.
The production perfectly showcased Bissonnette’s many talents — and Barstool acquired the property.
Bissonnette — who is also a TV analyst for the Arizona Coyotes NHL team and has been called “the most influential person in hockey” by Canada’s leading newspaper — officially joined the Spittin’ Chiclets podcast in April 2018.
Today, Spittin’ Chiclets is easily the world’s top hockey podcast with 500k+ downloads per episode. The relatability of its hosts — literally, the show started from a Twitter fan exchange — has made it a must-listen for wild takes on hockey, pop culture, and even golf.
The show is particularly strong in hockey-obsessed Canada, with 40%+ of podcast downloads and YouTube views coming from the Great White North.
Incredibly, it all started with a tweet.
WHAT’S THE SECRET SAUCE BEHIND SPITTIN’ CHICLETS? Here’s what the Barstool team had to say. Erika Nardini: “The show is important for the NHL, which needs to grow the game by appealing to casual fans. Spittin’ Chiclets is the most recognizable and relatable NHL brand. It works because it’s a team of characters that stand for something who are self-deprecating and have a real following. Barstool is a place for highly motivated and highly creative people to do great work. That’s what you get with Ryan, Biz Nasty, and Rear Admiral.“ Paul Bissonnette: “The contrast of the team is perfect. Mike Grinnell, our producer, is younger. RA is like the Forrest Gump of hockey, he’s seen it all. There’s Ryan and myself, the plug [a hockey slang term meaning a less than productive player]. It’s a group of misfits that all work.” Ryan Whitney: “We all have different senses of humor. We all have different opinions. The funniest thing about the podcast is that there is always someone listening that will like one person, but completely hate another. Opposites definitely attract with us.”
***
A few months after Bissonnette joined Spittin’ Chiclets, the podcast picked up a new presenting sponsor: New Amsterdam Vodka, which is owned by California-based winery and distiller E&J Gallo.
The tie-up was struck in October 2018 as part of New Amsterdam’s larger partnership with the NHL (it is the league’s official vodka).
Why vodka?
Well, it’s America’s largest spirits category with 80m+ 9-liter cases sold in 2020.
New Amsterdam successfully entered the vodka market in 2011 but Pink Whitney offered a particularly juicy opportunity to capitalize on 3 industry trends: 1) domestically produced alcohol; 2) lower price points (e.g., NOT Grey Goose); 3) flavored drinks.
The ad read that started it all
As part of the first Spittin’ Chiclets sponsorship ad read (episode 112), New Amsterdam provided a simple prompt for the crew: “How do you drink your vodka?”
Here was Whitney’s answer (remember, this is a 6’4″, 210 lb. former pro athlete):
“I drink pink lemonade with New Amsterdam vodka. And anyone else who has any brains, and any balls and any sort of confidence in life will understand Pink Lemonade New Amsterdam Vodka, come at me one time.”
(SIDE NOTE: Bissonnette said his favorite drink was the “triple Bs” (AKA the ‘boys being boys’) which mixes vodka with Canadian Dry Ginger Ale and orange juice; RA likes it on the rocks).
Whitney made his recommendation fully expecting the public to skewer him.
Instead, the social media response was hugely positive with fans posting their own pink lemonade (Whitney singled out Paul Newman’s brand) and vodka concoctions on social media. Hilariously, #PinkWhitney started to trend.
Shortly after the podcast, Bissonnette responded to one #PinkWhitney tweet with, “Can’t wait to try that concoction after my dry spell.” Things really took off a few weeks later following these 2 tweets from Whitney:
Creating the drink
Bissonnette — and his manager Jeff Jacobson — were among the first to pick up on the Pink Whitney social media hype and how it could actually be a real product. “This was ‘creator economy’ sh*t before that was even a buzzword,” says Jacobson.
The pair quickly moved to secure all the social handles around “Pink Whitney” and approached Whitney about commercializing the drink. They also pushed Barstool to get on board with the idea, which Nardini and her team quickly did.
Whitney was hesitant at first. Not because he was skeptical of the product, but because Bissonnette is constantly pitching new ideas. Finally, at a Halloween party, Whitney’s wife commented that he should make a drink, and it finally clicked for him.
Barstool Sports is famous for rolling out merchandise on trending news items, but liquor was a whole different beast. Fortunately, the company already had the perfect partner in place: E&J Gallo.
In addition to its distilling experience, E&J had built a huge distribution network of retailers over an 80-year period and was perfectly placed to launch the product.
New Amsterdam presented the Spittin’ Chiclets crew with various blends (see video below) and — by August 2019 — Pink Whitney was ready to go.
The Launch
The Spittin’ Chiclets crew announced Pink Whitney on August 7, 2019 (episode 195)… less than a year after the legendary ad read.
In a savvy marketing move, the product launch coincided with the crew’s interview of NHL superstar Sidney Crosby (considered his generation’s best player).
Whitney — who played with Crosby on the Pittsburgh Penguins — joked that, “It’s very exciting to have Sidney Crosby, who made me millions, the same day we’re releasing a drink that could someday make me millions.”
The personality of the podcast is slapped all over the Pink Whitney bottle, including the Barstool logo, the Spittin’ Chiclets logo, and one of its most popular catchphrases: “not a big deal.”
Unsure of the demand, E&J Gallo rolled out 1m bottles. For this type of new product launch, that inventory should last a season or 2. Instead, Pink Whitney sold through the entire supply in 6 weeks.
It has since sold 15m+ bottles and is the #1 flavored vodka in North America. All in less than 2 years.
Its customer base has grown outside of Spittin’ Chiclets fans, including college campuses and — geographically — states where there is little hockey to speak of (Mississippi, Alabama).
Next up: to become America’s top brand for shots, taking on the likes of Jägermeister. “Bring it on,” says Bissonnette.
Incredibly, it all started with a podcast ad read.
Not a big deal.
WHY DID PINK WHITNEY BLOW UP? Here’s what the Barstool team had to say.
Erika Nardini: “The way that Pink Whitney came to market defied all conventional practices. It was built from scratch and organically. Unlike other popular liquor celebrities — like The Rock or Ryan Reynolds — Ryan and Biz are much more relatable. You can approach Ryan in the streets of Boston or chat with Biz at a Coyotes game. Our fans have a feeling of ‘we’re in this together’ with Ryan and Biz and that’s why you’re seeing people that are typically beer drinkers buying Pink Whitney. We are bringing new purchasers to the category — 40% of Pink Whitney buyers have never bought vodka before.”
Paul Bissonnette: “We listen to the fans. Fans have really dictated what happens with Pink Whitney and really anything we do. I want to take this success and keep giving back to the hockey community. I’m shocked and overly grateful for what has happened.”
Ryan Whitney: “I had no idea that this would work. Not one iota. Everything that has worked with Spittin’ Chiclets has been completely organic. Timing is everything in life and I’ve been very lucky. We’re doing stuff that hasn’t been done before by NHL athletes and are flying by the seat of our pants.”
***
Leading ecommerce analyst Web Smith coined the term “linear commerce” to describe how the lines between content and commerce companies are blurring.
Instead of creating products looking for end customers, organizations with built-in audiences (e.g., media ventures) can leverage this relationship to sell an assortment of products.
For years, Barstool Sports has sold merchandise to its audience based on the content it creates. Few products have reached the success of Pink Whitney, though.
Here are some key lessons:
- Power of relatable personalities: Barstool Sports is a creator-first company. Its 200+ personalities are prolific creators of blogs, podcasts, tweets, videos, and more. They are largely given free rein to produce content, and their ubiquity creates incredibly loyal fans.
Spittin’ Chiclets was literally born out of a tweet exchange. You won’t find many traditional A-list celebrities — with their team of handlers and agents — plucking content ideas from social replies.
- Listen to and service the fans: Building the fan relationship is where the real game starts. Once established, listen and watch carefully for what they want. Pink Whitney is an outgrowth of completely organic fan behavior.
If Whitney and Bissonnette weren’t tracking their replies or engaging the audience, they never would have identified the appetite for this kind of absurd vodka concoction.
- Find that distribution partner: While Barstool is expert in content and audience building, it needed a nimble alcohol-making partner. E&J Gallo was the perfect match: a fast-moving company with a massive distribution network that — crucially — grasped the Pink Whitney opportunity.
There are manufacturers across all consumer categories with large distribution networks looking for an audience to sell to.
***
Whitney believes that Pink Whitney was like “catching lightning in a bottle” and wants to keep building the brand.
“Whatever comes next will be user-generated, so to speak,” says Jacobson, Bissonnette’s manager, who works closely with the Barstool team. “The guys aren’t going to force anything down their audience’s throat. They would see right through it. If anything, the fans were more determined than anyone to see this product become a reality. Biz and Whit just took the time to hear them out.”
“I don’t know if it’s possible to have this success again,” says Whitney. “I’m very blessed.”
For Nardini and the Barstool Sports team, Pink Whitney is at the top of the list of what the media platform can do when it comes to building consumer products from scratch.
When asked what’s next, Nardini says: “We are picky about what we do but I think you’ll see Pardon My Take and Call Her Daddy each with a leading product.”
Whether it’s starting with a tweet or a podcast ad read, Barstool is creating the consumer product playbook for the internet age.
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FAQs
What does Barstool Sports have to do with Pink Whitney? ›
$12.99. Barstool Sports has teamed up with New Amsterdam Vodka to create Pink Whitney Vodka, a pink lemonade flavored spirits.
Did barstool created Pink Whitney? ›Great, right? An American gin and vodka brand did exactly that! On September 3rd, New Amsterdam Vodka teamed-up alongside Massachusetts-based sports blog Barstool Sports and their #1 hockey podcast, Spittin' Chiclets, to introduce a pink lemonade-flavored vodka called, the Pink Whitney.
What does Pink Whitney have to do with hockey? ›Pink Whitney is inspired by Ryan Whitney, a former NHL player and co-host of Spittin' Chiclets.
How many Pink Whitney shooters does it take to get drunk? ›You should take at least six shots to get drunk with Pink Whitney. Since Pink Whitney has an alcohol content of 30%, six shots are equivalent to 4 shots of real liquor, and that can get you drunk. However, your high alcohol tolerance and liver need to be considered if you don't get drunk in 6 shots.
What is so special about Pink Whitney? ›Let's talk about what makes New Amsterdam Pink Whitney Vodka so special. This vodka is infused with fresh pink lemonade flavor, making it the perfect choice for those who love a sweet, refreshing cocktail. It's made from premium grains and distilled five times for a smooth, clean taste.
What is the flavor of Pink Whitney? ›United States - California - 0% - The Pink Whitney is New Amsterdam Vodka infused with fresh pink lemonade flavor, creating the perfect balance of sweetness, natural lemon zest, and clean refreshing taste.
What percent alcohol is barstool Pink Whitney? ›In collaboration with formar NHL star Ryan Whitney and Barstool Sports, New Amsterdam Pink Whitney is a vodka infused with pink lemonade. This 30% ABV vodka is the perfect combination of sweet and tart and just as refreshing as a tall galss of lemonde. Enjoy it straight up over ice or add some club soda.
How expensive is Pink Whitney? ›Barstool Sports and New Amsterdam then got to work collaborating on the product idea and launched the “Pink Whitney” label, which is now available nationally for a suggested retail price of $14.99 for a 750ml bottle and is suggested to drink straight up, on the rocks or mixed with a splash of club soda.
Who invented the Pink Whitney? ›Ryan Whitney, hockey legend and host of Barstool Sports' Spittin' Chiclets podcast, broke the internet with his invention of the Pink Whitney: a mix of New Amsterdam Vodka and pink lemonade that took social media by storm.
Does barstool sponsor Pink Whitney? ›The pink lemonade flavor from New Amsterdam Vodka has been an out-of-the-box sensation since it launched in September. Pink Whitney was born when New Amsterdam became the presenting sponsor of Barstool Sports' wildly popular hockey podcast, Spittin' Chiclets, in October of 2018.
What hockey player is Pink Whitney? ›
A drink made famous by former NHL players, Ryan Whitney and Paul Bissonnette, The Pink Whitney is the spirit of hockey season.
What is the strongest alcohol? ›What type of alcohol is the strongest in the world? Spirytus, a 96% alcohol by volume vodka created in Poland, is the strongest alcoholic beverage in the world (ABV).
Is Pink Whitney high in alcohol? ›Pink Whitney has an alcohol content of 30% Alcohol By Volume (ABV). This means that 1.5 ounce of the beverage contains 0.45 ounces of pure alcohol. It should be noted that most vodkas are between 35% and 50% ABV, so Pink Whitney falls right in line with other top brands when it comes to its alcohol content.
Is 4 shots of Pink Whitney a lot? ›Generally speaking, drinking four shots of Pink Whitney could be considered a lot depending on how it affects the individual.
Is Pink Whitney bottom shelf? ›New Amsterdam Pink Whitney – Top Shelf.
Can you drink a bottle of Pink Whitney? ›Pink Whitney has an alcohol concentration of 30% ABV and is sold in 750 ml bottles. You may drink it straight up or mixed into a cocktail.
Is Pink Whitney stronger than vodka? ›Pink Whitney is a lemonade flavored vodka, but it comes in at a substantially lower ABV than most other vodkas and flavored vodkas. You're typical vodka is 40% ABV, flavored vodka is often 35% ABV, but PW is 30% ABV, or 60 proof.
What alcohol is similar to Pink Whitney? ›| UV Red Cherry #41705 | Phillips Lime Vodka #41707 |
|---|---|
| Smirnoff Strawberry #77843 | Smirnoff Vanilla #77848 |
| Skyy Vodka #37987 | Popov 80prf #37417 |
| Korski Vodka #36667 | Paramount Vodka #37217 |
| McCormick 80prf Vodka #36887 | Skol Vodka #37937 |
- 1–2 oz vodka, depending on how strong you want your drink to be.
- 6 oz pink lemonade.
- Ice, crushed or cubes.
- Lemon wedges and a sprig of mint for garnish.
Inspired by a cocktail appreciated by former professional hockey player Ryan Whitney, Pink Whitney combines vodka and pink lemonade.
What kind of vodka is Pink Whitney? ›
The Spittin' Chiclets crew has taken over New Amsterdam Vodka to create a spirit inspired by Ryan Whitney's favorite drink: a mix of New Amsterdam Vodka and refreshing pink lemonade. The result is an exceptionally smooth, great-tasting pink lemonade flavored vodka that's "not a big deal."
Can one shot of Pink Whitney get you drunk? ›No, it is unlikely to get drunk after drinking one shot of Pink Whitney. Unless of course you have been drinking other alcoholic beverages prior or have a low tolerance. Generally, it takes 4-5 drinks in an hour to reach a BAC of . 08%.
How old do you have to be to buy Pink Whitney? ›Persons under 21 years of age are prohibited from using this Site in any way.
Does Pink Whitney taste like alcohol? ›Taste. Pink Whitney Vodka tastes like a pink lemonade flavored vodka. It's strong so it's not like a mixed drink, basically just flavored strong vodka. It's more sweet than sour but still has the slightest bit of tang from the lemon zest.
Is Pink Whitney tequila or vodka? ›New Amsterdam Pink Whitney is a collaboration between New Amsterdam Vodka and hockey player Ryan Whitney. Pink Whitney is made by infusing award winning New Amsterdam with fresh pink lemonade, creating the perfect balance of sweetness with a clean and refreshing taste.
What is Barstool Sports alcohol? ›Barstool has a proven track record of successfully launching co-branded beverages, such as Spittin' Chiclets' #1 flavored vodka in North America, Pink Whitney, and Big Deal Brewing, its new super-premium golden ale.
Who is barstool target audience? ›barstoolsports.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. barstoolsports.com's audience is 68.91% male and 31.09% female. The largest age group of visitors are 25 - 34 year olds (Desktop).
CHICAGO, IL and NEW YORK – Barstool Sports, the most influential sports, lifestyle and entertainment media brand on the internet and Phusion Projects, the creators of the popular Four Loko line of malt beverages and Mamitas tequila seltzer, are excited to announce the launch of their newest creation, Pirate Water.
Who sponsors Pink Whitney? ›The podcast's featured sponsor, New Amsterdam Vodka, gave the pair a simple prompt: “What do you drink your vodka with?” With a completely straight face, Whitney — a professional athlete who is 6'4” and weighs 210 lbs.
How much money did Ryan Whitney make in the NHL? ›Ryan Whitney is a 40 year old defense who was born on Feb. 19, 1983. He was drafted 5th overall by the Pittsburgh Penguins in the 1st round of the 2002 entry draft. He has signed 3 contracts worth a total value of $27,601,800.
Who is the barstool hockey guy? ›
Paul Albert Bissonnette (born March 11, 1985), nicknamed "Biz Nasty", is a Canadian former professional ice hockey player who played in the National Hockey League (NHL) for the Pittsburgh Penguins and Arizona Coyotes.
What alcohol hits you the hardest? ›- Polmos Spirytus Rektyfikowany Vodka. Proof: 192 (96% alcohol by volume) ...
- Everclear 190. Proof: 190 (95% alcohol by volume) ...
- Golden Grain 190. ...
- Hapsburg Absinthe XC. ...
- Balkan 176 Vodka. ...
- Sunset Very Strong Rum. ...
- Stroh 160 Rum. ...
- Devil's Springs Vodka 160.
Robust with a dry finish, Smirnoff 100 Proof is the ultimate in smoothness and clarity.
How much sugar is in Pink Whitney vodka? ›Pink Whitney is an alcoholic citrus beverage offered by New Amsterdam Vodka. The drink is made with pink lemonade, natural flavors, and vodka. It has only 110 calories and 8. 0 grams of sugar per 1.
How long does alcohol stay in your body? ›In general, a blood test can measure alcohol in your body for up to 6 hours after your last drink, while breathalyser tests work for between 12 and 24 hours. Urine tests, such as the ethyl glucuronide (EtG) test, are also effective for around 12-24 hours after use.
How many shots are in a whole bottle of Pink Whitney? ›There are 40 1.5-ounce shots in a 1.75-liter handle of liquor. Most cocktail recipes need 2 ounces of alcohol, for a total of 30 drinks per handle.
How many shots does it take to get drunk? ›Most people become drunk after drinking two shots of vodka (1.5 ounces). To reach a BAC of 0.08%, which is the legal limit, it usually takes around five shots for an average-sized man and three-to-four shots for an average-sized woman.
How long does it take to get drunk? ›It takes 30 minutes to feel the effects of alcohol.
It may take an hour to metabolize a drink, but it takes approximately thirty minutes before you feel alcohol's effects.
Ryan Whitney and Paul “BizNasty” Bissonnette built Spittin' Chiclets into the world's most popular hockey podcast and -- through a wild sequence of events -- turned a huge following into America's top-selling flavored vodka.
What company owns Pink Whitney? ›Pink Whitney is a pink lemonade-flavored vodka that is made by New Amsterdam. The millennial-friendly brand is very popular on social media and has quickly become a sensation. Pink Whitney resonates with consumers as a young, fun, and accessible vodka.
Who owns Pink Whitney? ›
Ryan Whitney, hockey legend and host of Barstool Sports' Spittin' Chiclets podcast, broke the internet with his invention of the Pink Whitney: a mix of New Amsterdam Vodka and pink lemonade that took social media by storm.
Is Pink Whitney pure alcohol? ›The combination of sweet and tart makes for a unique flavor that many drinkers have fallen in love with. Pink Whitney has an alcohol content of 30% Alcohol By Volume (ABV). This means that 1.5 ounce of the beverage contains 0.45 ounces of pure alcohol.
How much sugar is in Pink Whitney? ›Pink Whitney is an alcoholic citrus beverage offered by New Amsterdam Vodka. The drink is made with pink lemonade, natural flavors, and vodka. It has only 110 calories and 8. 0 grams of sugar per 1.
Can you drink Pink Whitney Straight? ›Yes, you can drink Pink Whitney straight. It is sweet enough to drink neat because it has a sweet and refreshing taste of pink lemonade but with a kick of vodka. Does mixing Pink Whitney in cocktails lower its ABV? No, mixing Pink Whitney in cocktails does not lower its ABV.
Why is it called Pink Whitney? ›The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets.
What do cowboys call alcohol? ›Budge: liquor. Origin unknown, but in common use by the latter half of the 1800s. A related term, budgy, meant drunk.
What is pitbulls liquor? ›Distillery Information
Voli 305 is made and distilled in the heart of trend-setting Miami, FL. Founder and owner global superstar Armando Christian Perez “Pitbull” has created a vodka brand that represents his hometown and enthusiasm for enjoying life.
Tito's Handmade Vodka is a vodka brand made by Fifth Generation, founded by Tito Beveridge in 1997 in Austin, Texas – specializing in vodka made from yellow corn, rather than potatoes or wheat. It is distilled 6 times and unaged. Fifth Generation, Inc. Fifth Generation, Inc.